Course Content

1) Introduction to Facebook and Instagram Marketing

• Overview of platforms

• Importance of social media marketing

• Key differences between Facebook and Instagram

2) Setting Up Professional Profiles

• Creating and optimizing business profiles

• Profile best practices

• Branding and consistency

3) Understanding the Algorithms

• How Facebook and Instagram algorithms work

• Tips to increase visibility and engagement

4) Content Creation and Strategy

• Types of content: posts, stories, reels, and ads

• Content planning and calendar creation

• Visual and textual content best practices

• Canva, Buffer & AI Tools

5) Audience Targeting and Segmentation

• Identifying and understanding your target audience

• Custom and lookalike audiences

6) Advertising on Facebook and Instagram

• Overview of Facebook Ads Manager

• Different Types of ad campaigns

• Budgeting and bidding strategies

8) Analyzing and Measuring Success

• Key metrics to track

• Using Facebook Insights and Instagram Analytics

• Adjusting strategy based on data

9) Advanced Techniques and Tools

• Retargeting strategies

• Utilizing Facebook Pixel

7) Campaign Creation in Ads Manager

• Conversion Location

• Target Audience

• Budget & Ad Scheduling

• Placements- Facebook, Instagram, Messenger, Audience Network

• Ad Creatives

10) Case Studies and Real-World Applications

• Analyzing successful campaigns

• Practical exercises and workshops

• Q&A and troubleshooting common issues